Canvas by Mitsis is a brand that, according to the Group, focuses on accessible all-inclusive hospitality, emphasizing simplicity, warmth, and an authentic guest experience.
The brand draws its inspiration from the concept of the “canvas” as the starting point of every creation and targets a new generation of travelers seeking meaningful experiences through everyday moments. With the tagline “Making Simple Special,” the new brand aims to offer value-for-money vacations while maintaining the Group’s high standards of quality.
Six existing 4-star hotels within the Mitsis Group are included under Canvas by Mitsis, located in key tourist destinations: Alexander the Great in Halkidiki; Belvedere and Messonghi in Corfu; Cretan Village in Crete; Family Village in Kos; and Petit Palais in Rhodes. These hotels share common values of quality, friendliness, and operational flexibility, forming the foundation for a unified brand concept.
According to the Group’s CEO, Stavros Mitsis, “Canvas by Mitsis represents a strategic milestone in the evolution of our corporate identity, enhancing the differentiation of the Group’s portfolio and responding to the expectations of a new generation of travelers seeking authentic, simple yet meaningful experiences.”
He further stated that the new brand combines simplicity with the warmth of Greek hospitality while remaining faithful to the Mitsis Group’s enduring values of quality, care, and consistency.
With Canvas by Mitsis, the Group strengthens its position in a dynamically growing segment of the tourism market, creating a flexible brand that appeals to both families and couples, while providing clear identity and added value for both guests and partners.
