This represents a double-digit growth rate, placing Greece among the top-performing countries in the European Union in this sector, alongside Malta (+24.0%), Cyprus (+19.4%), and Sweden (+13.1%).
Overall, between July and September 2025, visitors spent 398.1 million nights in short-term accommodations across the EU through platforms such as Airbnb, Booking, and Expedia. The increase in Greece follows the broader recovery trend observed across Europe, where the average growth for the third quarter was 8.7% compared with 2024.
Among other countries, Malta once again recorded the highest increase (+24.0%), followed by Cyprus (+19.4%) and Sweden (+13.1%). Double-digit growth was also recorded in Latvia (+12.3%), Germany (+12.0%), Denmark (+11.6%), Slovenia (+11.3%), Ireland (+10.7%), Finland (+10.4%), and the Czech Republic (+10.2%).
The largest monthly increase in Greece was recorded in July, with overnight stays rising by 10% compared to the previous year, while August and September saw an 8% increase.
Regarding the domestic market, the majority of overnight stays were registered in Attica, placing it 30th, followed by the South Aegean islands (42nd) and Crete (43rd).
Among the seven most popular EU countries—France, Spain, Italy, Greece, Croatia, Germany, and Portugal—Greece stood out along with Germany, recording double-digit growth, whereas the remaining five countries saw single-digit increases.
The most popular destinations in Europe remain concentrated in a few countries, with Andalusia in Spain, Jadranska Hrvatska in Croatia, and Île-de-France in France occupying the top positions, while the 20 leading tourism regions are located in just five countries.
