The findings outlined above are based on the most recent survey conducted by Elxis – At Home in Greece. According to the company’s Chief Executive Officer, Mr. Giorgos Gavrielidis, until 2023 the majority of buyers operated within budgets ranging from €300,000 to €350,000, while purchases exceeding €450,000 were confined to a relatively limited group of investors.
“Today, we are witnessing strong demand for properties priced above €500,000, primarily newly built villas offering private swimming pools, generous living spaces, and modern amenities,” he notes, adding that transaction volumes in the €600,000 to €1 million segment are also increasing steadily.
This shift is clearly reflected in the average transaction value, which has risen from €263,000 in 2022 to an estimated €450,000 in 2025, representing a cumulative increase of 71% over a three-year period. Part of this growth is attributable to the overall rise in property prices, as newer developments are built to higher specifications. Indicatively, the average price of a newly constructed villa with a garden and swimming pool currently stands at €4,675 per square meter, reflecting a 10.2% year-on-year increase and a 35% rise compared to 2022.
Regarding buyer origin, the Netherlands, Germany, and North America (the United States and Canada) are expected to dominate in 2025. In contrast, demand from the United Kingdom has declined significantly, a trend that Elxis attributes to the deterioration of economic conditions in the country. Particularly notable is the sharp increase in the average purchase value among Northern European and North American buyers, with growth of up to 43.1% among buyers from North America—an evolution that is also linked to the higher minimum investment threshold required for eligibility under the Golden Visa program.
As Mr. Gavrielidis explains, “newly built villas priced between €400,000 and €500,000, featuring private swimming pools and close proximity to or views of the sea, have become increasingly scarce in other European markets.” At the same time, such properties offer attractive opportunities for tourist rentals, along with strong prospects for long-term capital appreciation.
From a geographical perspective, Crete continues to hold the leading position, with sales volumes approaching the combined total of transactions across all other regions. The Ionian Islands also remain among the most popular destinations, while growing interest has recently been observed in the Aegean Islands and the Peloponnese.
