Modular living the rise of industrialized housing solutions
Modular living the rise of industrialized housing solutions
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Modular living the rise of industrialized housing solutions

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RE+D magazine
21.10.2025

An alternative to traditional construction—particularly relevant in times of skilled labor shortages and increasing demand for affordable housing—is being introduced by a startup.

Cuby Technologies is developing compact, mobile factories that could transform the way homes are built around the world. These units manufacture a complete home-building kit, containing all components from foundation to finishes. Each kit comes with step-by-step instructions and is shipped within a radius of 240–320 square kilometers, where it is assembled by local teams—without the need for specialized labor.

Cuby’s approach sits between full off-site prefabrication and traditional stick-built construction. It manufactures building components close to the site, delivers standardized kits, and assembles them under strict process control. The system draws inspiration from lean automotive manufacturing (sequential, validated steps), e-commerce logistics (short last-mile delivery), and franchise operations models.

Unlike earlier failed prefab ventures—such as Katerra—Cuby embraces a decentralized model, using smaller, flexible factories. Its philosophy is rooted in agility, rapid deployment, and a strong connection to local markets. Rather than building massive plants that take years to come online, Cuby’s Mobile Micro-Factories (MMFs) can be deployed and begin production quickly, in response to market demand.

The company reports having invested over 800,000 engineering hours into its system, supported by a team of around 250 people, primarily engineers. Cuby cites a prototype MMF in Eastern Europe that has successfully produced fully assembled, occupied homes—again, without the need for skilled labor on site.

Cuby is also developing a “factory of factories” program in China, aimed at the mass production of MMFs. The management team’s ambition is to deploy over 100 MMFs within five to seven years, depending on demand and capital availability.