As noted by Corina Saia, Chief Executive Officer of Premier Realty Greece, high-end buyers seek not only investment value but a specific lifestyle. In a country where international demand plays a decisive role, the right strategy makes all the difference.
The resale of a luxury residence requires preparation, targeted presentation, and access to an international pool of buyers—particularly in a market like Greece, where foreign demand is a significant factor.
Key Steps
1. Preparation prior to market placement:
The process begins with complete technical and legal organization, including updated ownership titles, floor plans, the energy performance certificate, and the settlement of any outstanding issues. At the same time, targeted aesthetic improvements (through light staging) contribute to a faster and more positive response. In Greece, unresolved issues regarding the legalization of older permits or ambiguities in urban-planning files often delay transactions unless addressed in advance.
2. Pricing strategy for luxury properties:
The value of luxury residences is shaped by scarcity, architectural identity, privacy, construction quality, and access to high-standard amenities. In coastal locations, views and connection to the landscape are dominant factors, while in areas such as Filothei, Psychiko, and Kifissia, premium value is associated with greenery, low building density, and top-tier schools. A critical component of success is correct initial pricing, rather than gradual price-reduction tactics that undermine the perceived value and positioning of the property.
3. Seasonality and international demand:
Although increased tourism boosts demand during peak season, high-net-worth buyers often act according to tax or investment timelines in their home countries. Continuous international exposure maintains interest year-round. International demand is essential both in coastal and urban locations.
4. Promotion and professional presentation:
Presentation is not merely a depiction of the space but a form of storytelling that communicates the lifestyle the property offers. High-quality material—photography, video, 3D tours, architectural renderings—helps the buyer “connect” with the property even before visiting. Many luxury-home purchases are driven by lifestyle considerations, not solely financial returns.
5. Legal and tax coordination:
Collaboration with specialists—lawyers, engineers, tax advisors—ensures a clean transfer, proper due diligence, and accurate documentation, especially when foreign capital is involved. While procedures in Greece can be more complex, with proper organization they can proceed smoothly.
As Corina Saia emphasizes, with professional preparation and the right strategy, the resale of a luxury residence can be completed smoothly and with enhanced value for the owner.
