The market trends in the fast moving consumer goods in 2021 according to Neilsen
Which product category recorded the most positive, double-digit trend
Positively in value at 1.3% has the organized food retail industry comprised the year 2021 (food stores over 100 sq.m., Mainland Greece and Crete, excluding the islands).
According to NielsenIQ, fast moving consumer goods (FMCGs) as a whole recorded a relatively moderate trend, at 0.7%, very close to the estimate made by NielsenIQ at the beginning of the year.
Regarding the sub-categories of fast-moving consumer products, food and beverages are the only large category, which showed a positive trend of 1.6%, while the categories related to personal care products, as well as household products decreased. in their sales in value by 1.7% and 2.4% respectively.
The total of the bazaar categories (clothing, electrical appliances, books, tools, garden items, car items, home equipment, etc.) showed the most positive, double-digit trend at 14.9%. Respectively, fresh and by weight products grew marginally positive by 0.3%.
Regarding the different typologies of stores, the large halls over 2,500 sq.m. (hypermarkets) continued in 2021 to show the largest increase of 8.1% in their sales. In a growth rate, although much more restrained, followed the smaller rooms, up to 400 sq.m., at 1.5%, which means that buyers choose the smaller stores for their convenience, but also their daily shopping .
Regarding the geographical areas, they showed positive trends - with the highest one in the Peloponnese at 4.5% - with the exception of Attica, which moved downwards to 0.4%.
In terms of categories, in food and beverages, several of the categories of alcoholic beverages showed very high growth rates compared to last year (vodka 18.4%, rum 16.5%, whiskey 13.3%), while also very high growth rates of their sales presented, among others, categories such as herbal drinks (20.9%), as well as frozen vegetables (16.5%).
Regarding the categories of personal hygiene and care, the two categories that recorded the most negative trends in their sales in 2021 are antiseptics (37.9%) as well as hand washing soaps (17.7%), which is partly due to the rationalization of their use, in relation to 2020. Also, the trend of household cleaners (13.9%), as well as the category of bleach (12.6%) was strongly negative.