According to recent data from AirDNA, the Greek market experienced impressive growth in 2025, with the supply of accommodations increasing by 5% compared to the previous year, while demand grew even more robustly, rising by 7.5%.
INSETE: Record Availability and Growth Statistics in Greece’s Short-Term Rental Market
According to data from INSETE, the supply of short-term rental accommodations in Greece has reached historic highs in recent months. In May 2025, 236,000 available accommodations were recorded, with new records set again in June (242,000) and July (246,000), reflecting a consistent year-over-year increase. The first quarter of 2025 began with an increase of 23,000 accommodations in January (213,000), with positive trends continuing through February (216,000) and March (222,000). The second quarter further strengthened this upward trajectory, with the number of accommodations surpassing 240,000 in both May and June, marking increases of 17,000 accommodations in each month.
Occupancy rates during the first quarter of 2025 showed positive trends, rising in the first two months and stabilizing in March despite the growing supply. The second quarter experienced mild fluctuations in occupancy, while the third quarter began with stable and high occupancy rates, underscoring the sustained strong demand for Greece as a destination.
Notably, the average length of stay in accommodations slightly declined in the first quarter of 2025 compared to 2024. Specifically, in January, the average stay was 3.1 nights, a 3.1% decrease compared to the same month in 2024. However, in the second quarter, this trend stabilized and showed a modest increase, with the average length of stay reaching 3.8 nights in June, confirming a slight recovery in demand and a trend towards longer stays during the summer season.
The Greek short-term rental market is experiencing an increasing presence of foreign visitors. In the first quarter of 2025, the proportion of foreign visitors steadily rose, reaching 69% in March compared to 60% in January. The second quarter saw a remarkable increase, with foreigners accounting for 86% of visitors in April and 92% in May and June, breaking previous records. This trend confirms the dynamic growth of international demand for Greece and the continued dominance of foreign visitors in the country’s rental market.
