22 October 2017
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Turnover shrinks during summer sales season

05 September 17 - RE+D Magazine
Turnover shrinks during summer sales season

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Antulio Richetta

Director IBI Group
Turnover fell by an average weighted 3.0 pct during the summer sales season, although sales varied largely among the size of enterprises and their location, Hellenic Confederation of Commerce and Entrepreneurship (ESEE) said in its annual report on the summer sales season.

 

The report said that sales in small enterprises fell by 9.0-15.0 pct, while sales among larger enterprises or enterprises located in tourist regions grew up to 3.0 pct.

The survey was based on a sample of 250 commercial enterprises located in traditional urban markets. The majority of enterprises, around 65 pct, said sales were down compared with the same period in 2016, while a 28 pct saies remained unchanged, with only 6.0 pct reporting better sales.

One in two enterprises offered discounts between 21 pct and 40 pct, while one in five offered discounts between 41-40 pct or higher than 50 pct.

The percentage of enterprises offering discounts higher than 50 pct doubled compared with the winter sales season report. A 52 pct of consumers paid using credit cards, a 26 pct used credit cards and cash and a 22 pct used cash.

The survey said most traders preferred to keep their shops closed on Sundays, with the exception of large chains. A 48 pct of businessmen said the Sunday opening of shops did not affect the summer sales season, a 38 pct said the impact was negative and a 10 pct said the impact was positive.

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