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Apple Watch tops Rolex as world's number one brand

13 September 17 - RE+D Magazine
Apple Watch tops Rolex as world's number one brand

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Antulio Richetta

Director IBI Group
Apple Watch has become the world's number one watch, surpassing the likes of Rolex and Fossil, Apple chief executive Tim Cook said.

 

Tech giant's boss was speaking at the Apple keynote, where a raft of product news is expected, according to cityam.com.

The tech giant has leapfrogged Rolex to take the spot, having previously sat above Fossil, Omega and Cartier. While Cook did not provide figures, he said that Apple had moved up from the second spot last year to overtake Rolex, with a growth rate of 50 per cent year-over-year.

The Apple Watch now has a 97 per cent customer satisfaction rate.

The company also said it was making advancements to its heart rate app for the Watch, with new measurements including a person’s resting heart rate and their recovery heart rate.

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